Born in the USA ”is not just the Bruce Springsteen song. It is a trademark of cover beauties that, despite a past twenty years, continues to be unrivaled in the fashion system. Indeed, an era has passed since the golden years of the unforgettable supermodels. Of aesthetic, fashion and advertising standards. Casting and, above all, social media. Nostalgics will say that "like yesterday's models, no more, never". But on closer inspection, there is a common thread that unites two generations of the most courted fashion faces in the world. American charm. Randomness? Maybe.