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Forums can still be interesting sources of traffic and a way to treat your brand. What are you doing to optimize this process? Have a look.
Whether you are a copywriter, SEO, or SMM specialist does not matter: the active presence in discussion forums is one of the key steps for improving your brand.
What is an internet forum: definition
By this term, we mean a website based on discussion, with a system of comments and publication of topics by readers who register.
It is an entity that has always been part of the web balance: discussion forums have always operated on the internet to clarify doubts and feed the comparison. And I have good news for you: you can use these tools for your web marketing business.
The topics of the post
Especially to do blogging in the best possible way. The forums, in fact, hide an essential nucleus for those looking for new ideas.
Reading the conversations you can find ideas for writing articles, ideas for improving the editorial calendar, and creating complete articles. Essential condition: use the forums in the best possible way. Any more details?
Find forums useful for your project
Applies to your guest blogging strategy and your forum work. Time is a resource, you must use it in the best way: do not participate in all the forums that pass under your nose, concentrated on platforms dedicated to your area.
Use Google, Yahoo and Bing search to find new forums, mark all the addresses that interest you in the bookmarks bar. In many cases you can keep track of conversations by subscribing to alerts via email and RSS feed: use them!
You must complete the online profile
Joining a forum means having a profile to take care of. Did you leave a brilliant speech? Readers want to know name and surname, professional profile, site.
Complete your profile carefully, take care of the details, leave the necessary information to facilitate contact with customers. Social profiles? Only those you care for.
Aim for the consistency of your Avatar
Everyone is free to use the image they prefer, as long as it is not offensive or vulgar, but I always use the avatar that distinguishes me on Twitter, Facebook, Google Plus.
Write posts for the internet forum
Your interventions must be targeted and make a significant contribution. In a nutshell, no scuffle. Needless to write to inflate the conversation with empty words.
Try to help readers describe valid solutions to overcome a problem, list resources that are not obvious. Without turning your post into a university classroom or a ring: it takes respect for those who read the discussion forums.
ONLY FORM?
An internet discussion forum must be an example of a good organization, web marketing tools at your service.
The form is also important. I suggest you take advantage of the tools to simplify reading: formatting, the division into paragraphs, bulleted lists, bold and italics.
I pay particular attention to quotes. Use them to resume the opinions and discussions of your forum friends: you will guarantee the order in the conversation.
Respect forum rules and regulations
It is useless to deepen here the principles of good netiquette. Respect is the basis of offline and online relationships, but in the case of forums this is not enough: there are specific rules that I recommend you observe. Here are the main mistakes:
Offensive language.
Use of commercial spam links
Copy and paste the duplicate text.
Do not use commercial text.
Irregular signature.
Little attention to grammar?
How do we put it with links? It's always nice to insert a link to a useful resource ... Don't improvise, don't challenge fate: the links must respect the decisions of the moderators. Get informed and respect the rules.
Study the forum before taking action
Have you just signed up? Take some time to study the platform, to have a look around. What are the topics covered? And those who approach your target? What language do participating users use?
This information will help you integrate your interventions, comment, and engage in interesting discussions. In short, to work well to do marketing.
To read: what is and how POSTALMARKET 2.0 Start a Business
Opinions on discussion forums
As always your contribution is important: do you think this list is complete? Do you want to give advice to those who want to use the forums in the best way?